INTERNATIONAL RETAIL BANKING
Across 37 countries and France’s Overseas Departments and Territories, Société Générale's International Retail banking network has developed and adapted its universal banking to suit local contexts and cultures.
International Retail Banking
International Retail banking is a key growth driver for Societe Generale Group whose carefully targeted development strategy focuses on those regions that offer the highest potential. At the end of 2010, the network served a diversified customer base made up of individuals, self-employed professionals, businesses, institutional investors and associations in 41 different locations, including 36 countries and France’s Overseas Departments and Territories (4 subsidiaries).
Societe Generale's International Retail Banking arm is devoted to developing and diversifying the bank's retail networks across Africa (market share of over 20% in seven countries), the Middle East and France's Overseas Departments and Territories.Its goal is to transpose the successful business model behind its networks in France by adapting it to the individual characteristics of each local market.
The Group's investments to date rank it amongst the leading retail banks in five major geographic regions:
- Central and Eastern Europe
- Mediterranean Basin
- West Africa and Madagascar
- French Overseas Departments and Territories
- East Asia
Firmly integrated within the industry and culture of each of the countries in which they are present, Societe Generale's retail banks are almost always perceived as national banks and are a market reference: Komercni Banka is the 3rd largest bank in the Czech Republic, BRD is Romania's leading retail banking network, SGMA is the 4th largest private bank in Morocco, NSGB is the 2nd largest private bank in Egypt and SGBCI is the largest private bank in Ivory Coast.
Their core aim: to promote progress and new initiatives that serve both the environment and local communities.
Finance and the environment
Environmental and Social Risk has been high on the agenda for Societe Generale since 2008 following its signing of the Equator Principles in 2007.In 2009 and 2010, several "green" loans were granted by Group subsidiaries. The bank's aim is to proactively support all types of "green" financing projects including the Group’s own projects: the opening of a “green” branch in Polynesia and a new head office with solar panel roofing in Ouagadougou (Burkina Faso) were two highlights in 2010.